USL PLAYOFFS
USL CHAMPIONSHIP / L1
SERVICES
PHOTOGRAPHY
PRODUCTION
YEAR
2024
INDUSTRY
Professional Soccer
CHALLENGE
Collaborate with the league to elevate the playoff experience for USL fans on social media.
Similar to our earlier work in the season, USL tasked us with showcasing each 2024 Championship Match through a different lens, bringing fans closer to these crucial games with vibrant imagery and bite-sized written storytelling tailored to each city.
OUTCOME
Our coverage and game photo deliverables increased engagement on USL’s matchday socials by 4x.
After our success working with USL at the start of the season, we repeated our approach when capturing these games. We focused on highlighting the moments and details that others might miss on matchday. By following this strategy and leveraging our audience after the match, we were able to boost engagement for the USL.
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