ADIDAS F50 x SOCCER.COM
SOCCER.COM
SERVICES
EDITING
VIDEO
PRODUCTION
SOUND
YEAR
2024
INDUSTRY
Soccer Retail
CHALLENGE
Produce a short-form video to highlight Soccer.com’s limited-edition twist on the iconic Adidas F50 silhouette.
To celebrate their 40th year anniversary, Soccer.com developed an exclusive cleat in collaboration with Adidas. We were tasked with creating a short-form video to mark the release of this very special boot, while also calling back to specific aspects of Soccer.com’s history.
OUTCOME
A powerful, mixed-media short-form video that vividly reflected the ethos of this high-energy collaboration between two historic brands.
We utilized handcrafted, mixed-media techniques to transport viewers back to Soccer.com’s iconic catalogs of old, with a modern twist. We also featured an original score to accentuate the dreamlike feeling of receiving a new pair of cleats. The video carefully balanced nostalgia with a fast-paced edit tailored towards modern audiences.
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