COPA AMERICA COVERAGE

CLUBELEVEN

SERVICES

PHOTOGRAPHY

PRODUCTION

DESIGN

YEAR

2024

INDUSTRY

SOCCER MEDIA

CHALLENGE

Bring soccer audiences closer to the action at Copa and the communities surrounding it.

As one of the few independent soccer outlets with access to the tournament, we knew we had to provide extensive coverage that gave a unique perspective to these games, while also taking the time to showcase the vibrant immigrant communities that make Copa special.

OUTCOME

Covered 18 matches across every stage of the tournament, including the final.

Tailored our signature photo carousels and reels to each participating country on a given gameday. We achieved 8.8% audience growth in 30 days, reached 1.3M accounts, and even hosted 2 live events during the tournament.