USL: CBS Matchday
USL CHAMPIONSHIP
SERVICES
PHOTOGRAPHY
YEAR
2024
INDUSTRY
U.S. Soccer
CHALLENGE
Work with the league to cover USL games broadcast on national TV.
The league aimed to elevate the match experience for USL fans on social media. They wanted to showcase each match through a different lens, bringing fans closer to the games with vibrant imagery and bite-sized written storytelling tailored to each city.
OUTCOME
Our coverage increased engagement on USL’s matchday socials by 5x.
We captured these games in the way we’ve always done – finding the moments and details that others might miss on matchday. By following this approach and leveraging our audience after the match, we were able to boost engagement for the USL.
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