2024 COPA AMERICA FINAL
CONMEBOL
SERVICES
VIDEO
PRODUCTION
SOUND
YEAR
2024
INDUSTRY
GLOBAL SOCCER
CHALLENGE
Produce a creative short-form video about the Copa America Final for CONMEBOL.
We were tasked with capturing the 2024 Copa America Final through our unique lens. CONMEBOL would then use our video to celebrate the winning side in the days after the final. With so much media coverage surrounding the final, and potential Copa America fatigue after the month-long competition, we had to make sure our final deliverable stood out from the rest.
OUTCOME
Generated 1.2 million impressions on our short-form video.
In this case, leaning into our visual creativity was paramount. We decided to use mixed-media techniques to show Argentina’s journey through the tournament, highlighting key players and moments from their historic tournament run. Our video was shown on Copa America and Argentina FA social channels.
←
Previous Post
Next Post
→