CLUBELEVEN HOME KIT
CLUBELEVEN
SERVICES
PRODUCT
PHOTOGRAPHY
VIDEO
DESIGN
EDITING
YEAR
2024
INDUSTRY
APPAREL
CHALLENGE
Design a premium CLUBELEVEN jersey from scratch and develop a kit launch campaign.
It had always been our dream to create a jersey to represent our brand and the creators that power CLUBELEVEN. We challenged ourselves to design our ideal kit and create a jersey launch campaign focused on the people who make our brand special.
OUTCOME
Sold out our initial batch, had fun developing our launch campaign, and more importantly, got to wear our dream jersey.
We put on a studio shoot with our trusted crew, collaborated with Daniel Kobin for the product photos, and produced a launch video highlighting the U-12 team we sponsor in Queens, our community of photographers, and previous story subjects we’d interviewed over the years. To top things off, we collaborated with @thefootballgal to develop an exclusive 1/1 embroidered kit that we raffled off to charity.
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