ALLY: TST 2024
ALLY BANK
SERVICES
VIDEO
PHOTOGRAPHY
PRODUCTION
EDITING
DESIGN
YEAR
2024
INDUSTRY
Banking
CHALLENGE
Promote Ally as TST's presenting sponsor while authentically showcasing its long-standing support for soccer in the Carolinas.
Rather than utilizing a standard “influencer approach,” Ally tapped us to create elevated storytelling pieces for social media throughout the 5-day tournament. We were tasked with integrating these Ally-sponsored hits (photo and video) into our own brand’s coverage of the competition.
OUTCOME
Tactful engagement with hyper-focused soccer audiences.
Through IG reels after every round, photo carousels, and a tournament recap video, we tapped into the buzz surrounding the tournament to amplify Ally’s messaging, while also positioning their brand alongside some of the most influential names in the sport.
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