PUMA USA x PORTUGAL
FOR SOCCER / PUMA USA
SERVICES
PHOTOGRAPHY
SOUND
VIDEO
PRODUCTION
DESIGN
EVENTS
BRANDING
EDITING
YEAR
2024
INDUSTRY
Soccer Apparel
CHALLENGE
Work with Puma to capture the launch of their new partnership with Portugal and the country’s latest kit.
To mark their new deal with the Portuguese federation, Puma hosted an exclusive event at a major Dick’s Sporting Goods location in Boston. It was a quiet Tuesday morning for the rest of New England, but Portugal’s most fervent supporters made sure to attend this exclusive launch event. We were tasked with producing a short video highlighting the kit, the celebrations, and Portuguese culture in the city.
OUTCOME
Delivered a video recap in under 36 hours for Puma’s socials.
Our social-first recap incorporated every aspect of the event–the interview with the kit designer, the live band, the jersey customization station, and more. It was shared by the multiple influencers in the soccer space who attended the event (and who we made sure to include in the final cut).
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