ALLSTATE SUEÑO ALIANZA
ALLSTATE
SERVICES
VIDEO
EDITING
PRODUCTION
SOUND
YEAR
2024
INDUSTRY
INSURANCE
CHALLENGE
Highlight Allstate's initiatives focused on empowering young soccer players throughout North America.
We were entrusted with developing concise and impactful social media videos that effectively told the stories of alumni from the Allstate Sueño Alianza program–an initiative designed to support the dreams of young soccer players in underrepresented communities.
OUTCOME
Captured and edited three different video stories across NYC, Boston, and LA in one week.
We highlighted Dominican Republic national team player Jaylen Vallecillo, U-20 Mexican National Team player Aniya Williams, and Harvard University soccer team member Phoenix Wooten. We turned around three individual edits for social publication as part of a larger series that included US National Team players Ricardo Pepi and Alyssa Thompson. Successfully incorporated the players’ personal narratives into the overarching story surrounding this Allstate program.
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