UMBRO USA SOCIALS
UMBRO USA
For 100 years, Umbro has been one of the leading soccer equipment manufacturers in the world. In an exceedingly competitive North American soccer market, we were faced with the challenge of guiding audiences toward Umbro and its products.
Activating our creative network, we’ve sourced and produced 60+ different stories across 15+ cities in North America to be featured on UmbroUSA’s social channels. We’ve highlighted players, creators, small business owners, and supporters. We focused on their personal and professional journeys, all while they wore the latest Umbro products. These features were deployed as Instagram collaboration posts between UmbroUSA and the subject of each interview, allowing the brand to seamlessly tap into the highly engaged micro-communities that each collaborator has built on social media.
